Over the last decade, social media has taken over many aspects of our life and has brought with it significant impact on brand reputation and societal engagement.
Ensuring all users have a positive and engaging social media experiences on official as well as affiliated channels is needed to achieve the school's goals. Understanding and supporting social media best practice policies are important for all University at Buffalo School of Pharmacy and Pharmaceutical Sciences community members.
SPPS Social Media Ownership
All official SPPS social media channels are managed by the Office of External Affairs.
Goals of SPPS Official Social Media Channels
SPPS strives to maintain a strong presence on social media to:
SPPS Official Social Media Channels
In the event of an emergency situation in the Pharmacy Building and/or on campus, the Office of External Affairs staff will utilize its social media platforms quickly and efficiently to provide needed information to students, parents, faculty, staff, and the community as soon as it is safe/possible.
Social media is a form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content, such as videos and photos.
All social media channels that speak on behalf of or are affiliated with the University at Buffalo and/or the University at Buffalo School of Pharmacy and Pharmaceutical Sciences, represent a university unit or department, or are administered or managed by university personnel to conduct official business are considered official UB channels.
Examples of Appropriate Content on SPPS Official Social Media Channels
Examples of Inappropriate Content on SPPS Official Social Media Channels
How to Handle Inappropriate Content on SPPS Official Social Media Channels
Send a screenshot or the URL of the post directly to Samantha Rzeszut, Assistant Director of Communications and Marketing: firstname.lastname@example.org.
We reserve the right to block users, delete a post or restrict access to any SPPS official social media channel if any of the following guidelines are violated:
An affiliated account cannot be created until first consulting with Samantha Rzeszut, Assistant Director, Communications and Marketing. If you would like to create a social media page on behalf of an SPPS organization, department or program, please contact Samantha at email@example.com with the following information:
The Office of External Affairs will help you to get started and explain the expectations and guidelines of having an SPPS-related account. Keep in mind that maintaining an active social media account is very important---even when classes are not in session.
Questions to ask yourself before creating an SPPS-related social media account:
Reviewing the questions above can help you assess the need to create an account as well as refine account focus and messaging. A proactive review will help ensure on-point messaging and effective engagement for you and your audience.
Any questions pertaining to this policy can be directed to Samantha Rzeszut, Assistant Director, Communications and Marketing, at firstname.lastname@example.org or 716-645-7789.