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UB Branding Initiative

In recent years, branding in higher education has become critical to engaging audiences, shifting perceptions and communicating a university’s mission to the world. UB has the power to educate and inspire, and so does our story.

With this in mind, the School of Pharmacy and Pharmaceutical Sciences has created this instructional brand application page to assist faculty, staff and students with the implementation and application of UB's new brand strategy.

The sections below begin with general university information and then focus to SPPS information and application.

The Office of External Affairs is here to help! Any questions can be directed to:

On this page:

UB Names and Nomenclature

A single, unified identity and language will help propel our university and school forward. And with a common nomenclature and hierarchy, we can deliver the brand clearly and compellingly.  Therefore past references to the university as SUNY Buffalo, University of Buffalo, etc. can no longer be used.  In support of our unified brand initiative, the university should be referred to as the University at Buffalo, using the official name directives below.

Official Legal Name:
State University of New York at Buffalo
This name should be used on legal documents such as contracts, diplomas, formal agreements and proposals.

Formal Academic Name:
University at Buffalo

Informal Academic Name:

Formal Academic Name with State University of New York (SUNY) Modifier:
University at Buffalo, The State University of New York

University Brand Mark and Lockups

The university's primary mark represents the strength and power of our academics. This is the university’s logo and most recognizable mark. It must be presented in its original format, never altered or manipulated, in all communications.


Primary Academic Mark (Logo)

The university as a whole can be represented using these two powerful master brand lockups: the University Lockup and the University Lockup with SUNY Modifier.

Primary University Lockup with SUNY Modifier

Additional versions of the UB brand mark and lockups are available. Contact Kara Sweet for assistance.

SPPS Brand Lockup: Our Main Branding Image

The School of Pharmacy and Pharmaceutical Sciences directly supports and furthers the university's mission. Our school is highly visible and must always be tied directly to the UB master brand lockup, to reinforce and elevate the strength of the brand. Therefore, the SPPS lockup below is the ONLY brand imagery to be used for print and digital needs. Use of any past logos, graphics, lockups is no longer permitted. This includes the use of the prior SPPS circle logo.

Please see Merchandising Lockup below for use in production of apparel and other fundraising needs.

File Types

Digital files are in PNG format and are designed for transferring images on the Internet, not for professional-quality print graphics.

Examples of use: website, email, social media, PowerPoint presentations and videos.


Print files are in EPS format. You will use this when your print house/designer is asking for high quality imagery.

Examples of use: letterhead, flyers, newsletters, brochures, posters and reports.


The following lockup/logo includes our registered trademark symbol and is therefore the ONLY LOGO to be used on merchandising items. Use of any past logos, graphics, lockups is no longer permitted—this includes the use of the prior SPPS circle logo.

This new lockup/logo is the only graphic design element to be used for ALL fundraising, apparel and other merchandise needs. The SPPS and all other unit lockups may not be altered in any way in the production of your merchandise needs.


UB has given thoughtful review to the university’s color palette to further strengthen our messaging platform to create uniformity and distinctiveness. These color options are the ONLY colors SPPS messaging, marketing and outreach materials may use.  The percent of colors used and the application of these colors cannot be altered.

Primary Palette: Blue and White

UB’s signature blue and white dates back to 1886, 40 years after the School of Medicine was established. At the time, the School of Medicine was tying its diplomas using white ribbons. As the School of Pharmacy prepared to graduate its first class, it looked to distinguish itself and used blue ribbons instead. As other departments came into existence and the student body increased, there came a need to create a university spirit insignia. The diploma ribbons were seized on as a distinctive color combination that didn’t conflict with those of other universities. Our blue and white have undergone many iterations over the last 130-plus years, but they endure to this day, representing the University at Buffalo at the highest level.

UB Blue

CMYK: 100/53/0/0
PMS: 2935
RGB: 0/91/187
HEX: #005bbb 


Hayes Hall White

CMYK: 0/0/0/0
PMS: White
RGB: 255/255/255
HEX: #ffffff 


Secondary Palette: Supporting Colors

Although our color system is monochromatic, we understand that, in certain instances, other colors need to be used. For those circumstances, we have developed this set of secondary colors.

These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color for a school, center, institute or department. Again, percents of color and application of colors cannot be altered.


The following fonts are the only ones to be used in all SPPS communications, including emails, letters, brochures, flyers, as well as any other types of print or digital/electronic media:

  • Arial (primary)
  • Georgia (secondary)

If you are creating a high-impact print piece, please contact the Office of External Affairs for guidance on enhanced font application.

Poster and Presentation Templates

Additional Templates

Note: This nametag template was designed to be printed on Avery White Adhesive Name Badge label paper (Product Number 5395). Purchasing proper label paper is recommended for best results.

Note: This template is designed to be printed on a standard letter-size (8.5''x11'') sheet of paper, folded in half. For best results, use heavier weight paper.



If your office/unit is interested in applying graphic elements, please contact the Office of External Affairs for assistance.

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